Kony2012 and the evolving marketplace for ideas

Published online March 19, 2012

After over 70 million views (100 million plus by the time this is published online) and countless tweets, the Kony 2012 video has reminded us of one thing: it is not quality alone that popularizes ideas.

Today, the marketing of your ideas matters as much or more than the content of the ideas themselves. At first blush, this seems a sorry or even scary state of affairs. But consider the evolution of the marketplace for ideas. Ideas have never found the light of day based on their merit alone. Access to bullhorns has long depended on identity – on status and class, on race and gender, on education and religion. Today technology is shaking things up, and democratizing the marketplace for ideas. The identity of the idea-producer is increasingly distanced from the idea itself. The barriers that once favored the voices of the few over those of the many are slowly fading.

Over the past week I have had countless conversations with students, friends, and even strangers about Uganda, the Lord’s Resistance Army (LRA), Joseph Kony, and of course, the campaign and video that started these conversations in the first place, “Stop Kony 2012”. This sudden and remarkable outpouring of interest about a rebel group that has been around for decades is the result of the work of a single organization, Invisible Children. There have been spirited debates about the veracity of the film, ethical questions about its content, financial issues, concerns over the stated goals of the organization and film, and a larger debate about the role and motivation of outsiders in “African affairs”. Perhaps the most maddening aspect of the Kony 2012 film is that agency is so consistently placed on the part of the three filmmakers who “discovered” the conflict in 2003. (You have heard this story before. John Hanning Speke too “discovered” the source of the Nile – this is what has been “marketed” to pupils in most schools up to today).  The version of the story told by Invisible Children tends to position the three men and their organization front and center at the expense of all other actors. It does not deal in nuance, and it shies away from complexity.

Critics of the film have struggled to put forth alternative versions of the evolution of the conflict, and the current challenges that the region faces, of which the LRA is only one. But many fear the damage has been done. They fear that Invisible Children has hijacked the conversation, pushing aside or simply ignoring the work that journalists, academics, policymakers, development workers, and ordinary citizens have been conducting for years. IC has proposed their own solutions to ending the terror of the LRA, which include sharing their video, buying an “action kit” (posters and bracelets inclusive), and raising money for the organization. They have virtually blanketed the web, at least for a period of time, with their own propaganda, their own ideas.

The phenomenal success of their campaign, at least as judged by the number of viewers, hinges not on the quality of their ideas and not on the feasibility or sensibility of their proposed solutions, as many experts will attest, but rather on their access to the platforms that get out the word. They are well equipped to execute their campaign  – trained in film production, with a snazzy website and killer social media strategy, they have the all tools to dominate the marketplace for ideas.

Is this not unfair? Wrong? Even dangerous?

If the simplistic, emotive, and well-marketed ideas are the ones that make it to the global stage, should this not give us pause? Some argue that it is the very ideas that play to our underlying prejudices and the stereotypes that we find most moving (i.e. the west must “save” Africa), amplifying rather than dispelling our biases. They argue that the vast and diverse sources of news and information allow us to further distance ourselves from ideas we don’t like and fixate instead on those that support to our prior beliefs.

To the extent that government policy is driven by the masses, whether they take to the streets or to their Twitter accounts, should we be concerned about the quality of ideas that eventually make it to the mainstream? What happens when these ideas are the products of sleek marketing rather than of cool-headed and careful deliberation? These are all important questions.

The process that brings ideas to the center stage of public debate is not fair and does not give everyone equal say. Nor has it ever. But the good news is that the very technologies that have allowed IC to kick-start the conversation on the LRA have also allowed competing voices to fight back and provide an alternative view. In fact, in a departure from days past, social media may differ from the platforms of old in that it cannot easily be controlled to produce dangerous hysteria. You cannot stifle dissenting opinion for long in this day and age of hashtags and viral videos.

Perhaps IC has not hijacked the conversation after all.

Youtube, Twitter, Facebook, blogs, and other online media have allowed critics to respond to the IC campaign in real time. No sooner had the IC video come out than online posts pointing out its many flaws began to pepper the blogosphere. Within hours, IC had posted a response on their website, and the debate raged on. Journalists and ordinary citizens used online platforms to share their responses and concerns, and millions of people watched and listened. This is remarkable. The platforms that allow the dissemination of ideas are increasingly open for business. The marketplace for ideas, however flawed, is expanding.

Don’t get me wrong. There is a long way to go. The fact that most people living in northern Uganda, even capital cities like Kampala, Kigali, and Kinshasa, were not even aware of the video (not that they missed much) only highlights the disparity in global connectivity, and as such, inequality in access to arenas where their voices can be projected loudly and widely. Those who set the agenda and those who have the first say in the debate are often still the most powerful not because of the quality of their ideas but because they know how to market them. The increase in information of all kinds means that people can seek out that which will confirm their biases and prejudices. But access to the microphone stretches farther than it ever has before. And this is good news. The question is what will we do with it?

The Kony2012 social network: how a viral video spreads

A look at how pre-existing networks allowed Invisible Children to get the word out. (h/t @laurenrprather)

Source: SocialFlow

Screenings of Kony 2012 were halted in Uganda after provoking anger at a showing in Lira.

In other news, the International Criminal Court has found Thomas Lubanga guilty of recruiting and using child soldiers in the DRC. This is the first verdict handed down by the court.

Mahmood Mamdani on Kony 2012

I’ve been waiting for Mahmood Mamdani to weigh in on Kony 2012. His piece was finally published today in the Daily Monitor. The discussion of Invisible Children comes only at the end of the piece. Mamdani calls on the tens of millions of viewers of Kony 2012 to remember that the LRA is not just a one-man show, but comprised of many people, children and adults, who will need to be reintegrated back into their communities when the LRA is finally no more. There are no simple solutions.

“The 70 million plus who have watched the Invisible Children video need to realise that the LRA – both the leaders and the children pressed into their service – are not an alien force but sons and daughters of the soil. The solution is not to eliminate them physically, but to find ways of integrating them into (Ugandan) society.

Those in the Ugandan and the US governments – and now apparently the owners of Invisible Children – must bear responsibility for regionalizing the problem as the LRA and, in its toe, the Ugandan army and US advisers crisscross the region, from Uganda to DRC to CAR. Yet, at its core the LRA remains a Ugandan problem calling for a Ugandan political solution.”

My own two cents will be published in The Independent this week.

The curse of political inequality

“Prosperity depends on innovation, and we waste our innovative potential if we do not provide a level playing field for all: we don’t know where the next Microsoft, Google, or Facebook will come from, and if the person who will make this happen goes to a failing school and cannot get into a good university, the chances that it will become a reality are much diminished. There is a lot to worry about here. Our schools are failing and American youth is less likely to graduate from high school or college today than in the 60s. We are no longer the country of opportunity and upward mobility that we once were — largely because that upward mobility crucially depended on the expansion of mass schooling.

The real danger to our prosperity lies in political inequality. The U.S. generated so much innovation and economic growth for the last 200 years because, by and large, it rewarded innovation and investment. This did not happen in a vacuum; it was supported by a particular set of political arrangements — inclusive political institutions — which prevented an elite or another narrow group from monopolizing political power and using it for their own benefit and at the expense of society. When politics gets thus hijacked, inequality of opportunity follows, for the hijackers will use their power to gain special treatment for their businesses and tilt the playing field in their favor and against their competitors. The best, and in fact the only, bulwark against this is political equality to ensure that those whose rights and interests will be trampled on have a say and can prevent it.”

That’s Daron Acemoglu in the Huffington Post. He’s also blogging at Why Nations Fail. Another thought: the process that allows for the production of the next Steve Jobs or Larry Page also allows for the production of great political leaders.

Interview with Jason Russell on Kony 2012 and putting a man on the moon

From an interview with Jason Russell of Invisible Children, in the National Post, on the outcome of the Kony 2012 campaign.

“You really should do your research because this is a very unique and special case in which people do not have to die,” Mr. Russell said.

“We put a man on the moon. That’s what we did as human beings. People maybe should have died doing that but we figured it out.”

The key to capturing Mr. Kony is to outsmart him, Mr. Russell said in the interview.

“We have to use our technology and resources and human power to ask him to surrender because we don’t want this to end bloody,” he said, calling Mr. Kony “the world’s worst criminal.”

“We don’t want bombs being dropped. We don’t want a bullet through his head. We want him alive. That’s the win.”

Mr. Russell said he sees a “beautiful ending” to the manhunt that ends with Mr. Kony surrendering peacefully, boarding a helicopter and being tried in the International Criminal Court.

Stop Kony 2012: Debating the fight, or fighting the debate?

I am still organizing my thoughts for a response to the Stop Kony 2012 campaign and the video that has gone viral over the past few days. My initial reactions are now being subsumed by those that have come in response to the online debate (in some cases more accurately described as a virtual fist-fight) between Invisible Children supporters and IC’s critics. I am outraged by some of the accusations leveled by IC supporters at critics of the campaign — “you must not care or know as much as we do” — which would be hilarious if it weren’t so deeply offensive. I’m alarmed that such an important debate is frequently getting personal.

For now, some links:

A rant on good intentions — same debate, different campaign. My blog, April 2009

Invisible Children, the Next Chapter — Glenna Gordon

My response to Invisible Children’s campaign — Rosebell Kagumire

Invisible Children’s campaign of infamy — Angelo Izama

Joseph Kony is not in Uganda — Michael Wilkerson

Visible children — Chris Blattman

The definitive ‘Kony 2012’ drinking game — Wronging Rights

Invisible Children addresses critiques — Invisible Children

Kony 2012, viewed critically — Visible Children

On Kony 2012 — The Daily What

Viral video puts spotlight on Ugandan warlord — CNN blog

Does women’s empowerment promote economic development?

Conventional wisdom and a number of recent papers say yes, but Matthias Doepke and Michèle Tertilt have a paper out that suggests we think twice about this relationship:

“In this paper, we examine the link between female empowerment and economic development from the perspective of economic theories of household decision making. We develop models that are consistent with the empirical observation that an increase in female resources leads to more spending on children. We use these models to address two related questions. First, we focus specifically on programs that target transfers to women and aim to raise female income, and ask whether such policies really make children better off. Second, we consider a wider range of policies, and ask whether alternative forms of female empowerment have similar effects.
While at first sight it may seem that existing empirical evidence is sufficient to answer these questions, our theoretical analysis shows that this is not the case. We demonstrate that the link from the observed empirical patterns to policy implications is far from obvious: the effects of policy interventions are highly sensitive to the details of the underlying economic model, unintended consequences can arise, and different forms of female empowerment can have opposite effects.”

Full paper available here.

In related news, happy Women’s History Month! International Women’s Day 2012 is this Thursday, March 8. More on this soon.

The King and Queen-makers

Published online February 28, 2011

Driving through the countryside or city streets in Uganda or Rwanda, one is greeted by the same sight over and again – children. Youngsters in colourful uniforms fill the sidewalks and paths every morning and afternoon as they trek to and from school.

Jogging in the early morning down Kigali streets I have more than once been embarrassingly out-run by little girls in dress shoes and backpacks, screeching gleefully as they dash past. Meanwhile, the smaller children toddle curiously around the home, and babies find themselves securely strapped to the backs of their busy moms. You don’t have to look up demographic figures to know that one word characterizes the population: young.

In a region long defined by civil war, violence and dictatorship, youth is the new and hopeful quality permeating society. The wars that wracked the region for the past several decades have drawn to a close, one by one – the Ugandan civil wars of the 1970s and 1980s, the 20-year terror of the Lord’s Resistance Army in Northern Uganda, the Rwanda genocide of 1994, and the Congo wars that followed. As the worst episodes of violence recede, how will newfound security affect the political, social, and economic opportunities and beliefs of the new generation? How will the youth relate to the decisions of leaders whose lived experiences are increasingly distant from their own?

The children and young adults of today will live profoundly different lives than those of their parents and grandparents. While conflict continues in eastern Congo, a peace and cautious hope has come to most of the region. Nearly half of Rwanda’s population today was born after 1994. 52% of Rwandans and 61% of Ugandans are less than 20 years old. Nearly three quarters of all Ugandans have lived under President Yoweri Museveni for their entire lives.

Most Ugandans and Rwandans, therefore, know only stories of the terrible wars that once ravaged society. The scars, visible or not, are everywhere, but the memory is increasingly derived from history passed down by those who lived through it. As these children come of age, they face very different challenges than their parents before them. The vast majority will attended primary school, and will read and write in English. Many will graduate from secondary school, and an increasing number will obtain a university degree. Unlike their parents, most will not fear for their lives, but for their livelihoods.

Yet for now, those who govern the countries in which these children grow up – individuals who were intimately involved in the conflicts of the past several decades – continue to make calculations, judgments, and risk assessments based on the experiences through which they have survived, as have done leaders before them. National security is at the top of the agenda for every government, but the price one is willing to pay for security is shaped by experience. For the older generation, there may be no price too high. For the younger generation, the choices may not be so clear-cut.

It is difficult to assess the extent of the divide between today’s youngsters and the generation that preceded them. Often votes are a good indication of political and policy preferences, but the post-conflict generation is only just coming of age. Surveys too can help, but ultimately we are left to some speculation.

Recent surveys in Rwanda show that both the young and old continue to place a high value on national security. Overall, 44% of Rwandans said that “strong defence forces” should be the top national priority, with a similar percentage across all age groups, according to the World Values Survey. In the U.S., by contrast, while 38% of all Americans surveyed believe strong defence forces is the most important national priority, only 20% of those under 30 list national defence as the top priority. The vastly different security challenges facing each country have surely shaped these preferences.

In Rwanda, an extraordinarily large percentage of people not only support strong defence forces as the top national priority but would also contribute to this goal – 95% of all Rwandans and 96% of 15-29 year-olds surveyed said they would be willing to fight for their country. In the U.S., only 41% of 15-29 year-olds were willing to do so. 91% of Rwandans also expressed a preference for greater respect for authority in the country. All this suggests that so far, there is little evidence of a generational difference in security preferences. Nevertheless, it is important to keep in mind that most of the peacetime generation is still too young to be included in any survey. We are likely still observing the preferences of an adult population for whom the remnants of conflict may still be too fresh, and continued violence in eastern Congo too close.

In Uganda, evidence is mixed regarding whether the old and young have different preferences when it comes to national priorities, but there appear to be greater differences than in Rwanda. There are obviously serious economic challenges facing Ugandans, which may trump security concerns for the ordinary citizen — 64% of 18-29 year-olds were unemployed in 2008, according to an Afrobarometer survey. For most Ugandans, “improving economic conditions for the poor” is the most important national priority. Only 17% of 18-29 year olds listed maintaining order in the nation as the highest priority. Interestingly, young people expressed greater fear of political intimidation or violence than the very old in Uganda – 36% of young people said they had “a lot” of fear of political violence. And worryingly, the majority of Ugandans believe political competition often or always leads to conflict.

Uganda and Rwanda are both societies in transition  — transition away from conflict, transition toward greater political participation, transition out of poverty. How today’s children will view the behaviour and policies of leaders whose life experiences are increasingly distant from their own is yet to be seen. It may be too soon to detect generational differences in any scientific way, but ready or not, the youth bulge is coming into its own. Young people already make up the lion’s share of the population in the region. In just a few years they will be the king and queen-makers, or breakers. Watch this space.

The UNSC: Performance and Perceptions

Published online February 16, 2012.

The actions (or inactions) of the United Nations elicit varied reactions. Supporters hold the institution in high esteem, and believe it has the power to promote peace, human rights, justice, and social progress, as the preamble of its charter suggests. Even the most ardent enthusiast will admit that the UN is not a perfect institution, but argue instead that it is as close to a functioning world government as we can hope for in this period of our history.

To others, the UN is a bumbling, impotent and ineffectual player in the realm of international relations. It is an expensive bureaucracy that both overreaches and underperforms. Critics cite inaction during crimes against humanity on the one hand, and intrusion of state sovereignty on the other. They argue that decisions are dictated not by the community of nations but the community of a few superpowers.

On either side of this chasm, and everywhere in between, are people who do not understand how the organization works. What most people see, if they see anything at all of the UN, are its loud condemnations, the roaring silence of its passivity, or its troops scattered across the world’s “troubled” spots.

The future of the organization depends not only on its performance, but also on global public opinion. The recent failure of the United Nations Security Council (UNSC) to back the Arab League-sponsored resolution on Syria brings to light afresh the challenges the organization faces. The halting process of decision-making at a time when hundreds of Syrian civilians are being slaughtered by the Assad regime is reminiscent of past faltering by the Council. Inability to gather consensus on resolution wording, much less action, has hampered the UNSC on many occasions.

UN intervention during the Rwandan genocide is only the most vivid example of a lumbering bureaucracy with at least as many interests as members stumbling at the feet of those who clamor for its attention, resources, and even salvation. An excruciating recollection of the events of the UN’s behavior in 1994 calls our attention to the power of a few words. What is said and not said, done or not done, leaves a mark on history, on leaders, and on ordinary citizens that cannot be removed.

It is not at all surprising, therefore, that according to the World Values Survey, only 8% of Rwandan respondents thought that policies regarding international peacekeeping should be handled by the United Nations. The remaining 92% thought peacekeeping should be handled by national governments or regional organizations. This response varied drastically from almost all other countries surveyed. On average, nearly 50% of people in nearly 50 countries around the world thought the UN, and not regional organizations or national governments, is best placed to handle international peacekeeping. Rwanda’s experience with peacekeeping operations has clearly damaged trust in the UN in this arena.

On the other hand, a greater percentage of respondents in Rwanda than in any other country think the UN is best placed to handle refugees. Only 10% of Rwandans thought national governments should handle policies related to refugees, while the vast majority, 73%, thought the UN should handle refugees. Meanwhile, 32% of respondents from all other countries thought national governments should handle refugees while only 48% thought the UN was best. A more thorough investigation could uncover the extent to which first-hand experience with the UN intervention, in all of it various forms, shapes public opinion regarding what the organization can and should do.

In the meantime, the most recent failure of the UNSC to come down firmly on its position towards a regime that is clearly brutalizing its population raises questions about the limits of an international institution whose explicit and primary goal is world peace. It is precisely the collapse of these talks that chips away at people’s faith that the UN, or any organization for that matter, can promote peace in any way beyond that which is lip service.

Students in a class I am helping teach this term learned this lesson the “hard” way in a UNSC simulation last weekend. For two days the fifteen delegations, made up of at least some students who are destined to be diplomats and policymakers themselves one day, met to draft and pass a resolution on the international community’s response to Iran’s nuclear program. They took turns making statements to the council, drafting the resolution, and debating each word and paragraph. It soon became apparent that delegations were not all equal. The permanent five (P5) had the unique power to make or break a deal. After nearly twenty hours of debate, the council came to the final vote.

In a bizarrely parallel universe to the actual meeting and vote of the UNSC taking place the same day, the students’ resolution was vetoed by China, a member of the P5. A collective “boo!!” filled the room. But it was over. After days of work, side deals, compromises, and urgent pleas, the resolution had failed. Meanwhile, in New York, the real Chinese and Russian delegations killed the Syrian resolution. The palpable disappointment of the students was only a whisper of the hundreds of disappointments, much larger and all too real, of both UN action and inaction.

Those who have been burned before, in ways small or large, have no choice but to alter their behavior domestically and make do with the politics in New York. The UN has proven time and again that it is not an organization that leaders or publics can rely on when times get tough. Whether or not a resolution can be reached depends not only, not primarily, on the gravity of the situation at hand, on the peril at which lives are placed, or on the number of lives in danger. Instead, alliances, precedents, and power creep into the corners of debates between great and small countries, and the diplomats that represent them.